The only problem? It’s not an easy process to get verified on TikTok. But if you’re up for the challenge, here’s everything you need to know about getting TikTok’s blue tick on your profile.
What is the TikTok Verified Badge?
The TikTok verification badge is a blue checkmark that tells the world your account is the real deal. Generally, it’s reserved for public figures like celebrities, personalities, brands, and content creators with a large audience. It helps to nip copycats in the bud and stop users from getting duped by fake accounts.
What Are The Benefits of the TikTok Verified Badge?
Why should you care about receiving the iconic blue badge on TikTok? Well, it comes with a bunch of benefits that’ll take your TikTok account to new heights.
Credibility
Tired of clone accounts duping your followers? The verification badge gives your account built-in credibility because users know they’re engaging with the real person or brand. But the good news doesn’t stop there. With the blue tick on your profile, other verified accounts are more likely to respond to your comments, send you DMs, and engage with your content. Plus, it tells the world you’re a big deal and opens up doors to those sweet six-figure brand deals.
Exposure
When you’re verified on TikTok, you have the app in your corner. The algorithm is constantly searching for content to share with new users, and it knows verified accounts bring eyeballs to the app and keeps users engaged. Thus, TikTok makes an effort to push your content out more than regular, non-verified accounts.
Can you request verification of a TikTok account?
In short? Nope. Unlike other social media platforms (like Facebook, Twitter, and Instagram), you can’t fill out a form and request your blue tick of approval. Instead, TikTok has a team who seeks out creators, celebrities, and brands who meet their criteria to grant the badge.
What Criteria Does Your TikTok Account Need to Meet?
So, how do you get the attention of TikTok’s blue badge givers? While we don’t know the details of their checklist, rumor has it that these are some of the things you need to pass the test: • Authenticity: Don’t copy other popular accounts. You need to create unique content that’s authentic to your voice. • Uniqueness: Similar to authenticity, you need to lean into your uniqueness and set your account apart from the rest. What is your niche? What content does your audience want to see more of from you? Prioritize this to set your brand apart from others on TikTok. • Activity: If you want the badge, you need to be an active app user. That means engaging with other users, posting frequently, replying to your DMs and even hosting Lives on a regular basis.
How to Get Verified on TikTok
Ready to boost your chances of getting noticed? Here are five things you can do to help raise the profile of your TikTok page and potentially earn the blue tick.
Create Content Consistently
You’ve probably heard this piece of advice so often that you’re ready to scroll past. But hear us out! You need to master the basics of social media marketing to skyrocket your success through things like TikTok verification. Kobe Bryant didn’t become one of the best basketball players in the world by skipping practice every week. He got there by mastering the basics and showing up consistently. If it’s TikTok verification you’re after, sign up for a free Plann account today and start planning your content ahead of time using our social media calendar. With a schedule in place, you can make sure you’re showing up consistently on TikTok and growing your following organically. However, don’t fall into the trap of posting for the sake of posting. Low-quality content isn’t going to get you anywhere. You need to have a strategy behind each post and put in the work to create high-quality TikToks that entertain, educate, or inspire your audience. Luckily, Plann can help you with building your strategy from scratch too!
Get Featured on the For You Page (FYP)
Easier said than done, but that’s the goal. If you can consistently land a spot on the FYP, you’re signalling to the TikTok team you create engaging content. That’s exactly what the app wants. Plus, going viral means more views, more followers, and more influence on the app.
Build a Community
Raise your hand if you’re guilty of posting and going straight back to Netflix binging? If you want to see growth on your account and wake up to the fancy verification badge, you need to build a community. What does it entail? You need to engage with users. Reply to all the comments and DMs you receive, follow similar accounts, leave meaningful replies and interact with other users. The good news? That doesn’t mean you need to spend hours a day on TikTok. Simply setting aside 10 to 15 minutes per day can make a huge difference. Not only will you see a spike in followers, but you’re sending all the right signals to TikTok’s verification team.
Secure Media Coverage
Did you get a mention in People magazine? Go viral on YouTube? Or land a guest spot on a podcast? You go, Glen Coco! Keep up your media coverage to establish yourself as a thought leader and an authority who deserves a blue tick next to their name. How do you go about getting press? Pitching yourself to podcasts. Share press releases with media outlets in your niche. Even work with a PR company to help your brand secure coverage ahead of a big launch. The more publicity you build for your name and business, the more likely you are to stand out to the TikTok team.
Request Verification on Other Platforms
The final tactic in your verification arsenal? Get verified on Instagram, Twitter, and Facebook. If the other social media giants respect your authority, it will help prove to the TikTok gods that your account deserves verification status. No blue ticks on your other platforms? Send in your applications, grow your audience, and land as much media coverage as possible.
Plann Your TikTok Strategy
Woo-hoo! You’re officially a TikTok verification guru! The only thing left to do? Get cracking on your content strategy. Sign up for a 7-day free trial of Plann today and schedule all your TikTok, Instagram, and Facebook posts from a single dashboard.
